How to follow up on a construction bid and win more work
Estimating a job can take hours. Then many contractors send the bid and wait. A short, polite follow-up routine keeps you in front of the customer when the decision gets made, and tracking what happens to every bid tells you where your time is best spent.
A simple follow-up schedule
- Within a day or two of sending: confirm they received it and ask if anything is unclear. This is also when you find out the real decision date.
- Just before the decision date: check in. Ask whether they need anything from you, such as a revised scope, an alternate, or a schedule.
- A week after the decision date: if you haven’t heard, ask where it stands.
- Two weeks later: one last check-in, then close the bid out as lost or no-decision so it isn’t cluttering your pipeline.
Put the next follow-up date on every bid when you send it. The follow-up that never happens is the one you meant to “get to.”
What to say
Keep it short and useful. Some examples:
- Confirming: “Wanted to make sure our bid for the Main St. warehouse came through. Happy to walk through the scope or answer questions.”
- Before the decision: “Checking in before your decision on Friday. Anything you need from us to compare bids apples to apples?”
- After a loss: “Thanks for the chance to bid. If you’re open to it, was it price, schedule, or scope? It helps us bid your next one better.”
That last one matters. Asking why you lost, politely, is the cheapest market research you’ll ever get.
Make bids easy to compare
- Spell out scope and exclusions so the customer can see what they’re getting.
- List add and deduct alternates separately from the base bid, such as upgraded finishes or leaving out an area. Customers can pick options without asking you to re-bid, and your base number stays clean.
- Send a clean, branded quote as a PDF. It looks more professional than a number in a text message.
Track your win rate
Your win rate is the number of bids you won divided by the number of bids that got a decision (won plus lost). Track every bid with a status (working, sent, won, lost) and a reason when you lose. After a few months you can answer questions like:
- Which general contractors or customers do I actually win work from?
- Which kinds of jobs do I win, and which am I just pricing for someone else?
- Am I losing mostly on price? Then check your costs, or stop bidding against the lowest-price shops.
Spending estimating hours on customers who never award you work is a real cost. Your win rate shows you where to spend them.
How JobMargin handles bids
Every bid lives on one board with its status, due date, and a follow-up date, and follow-ups that are due show up on your Home screen. Bids can carry add and deduct alternates that are shown on the quote but not counted in the total. Turn a bid into a branded PDF quote in seconds. When you win, one tap turns it into a job, with the scope carried over and a starting budget from your estimate. Win-rate reports show how you’re doing with each customer. You can also drop in bid PDFs and let the AI read them into the board.
Keep reading
Profit margin vs. markup: the mistake that costs contractors money
The formulas, how to price for the margin you want, and a markup-to-margin chart.
GuideJob costing for contractors: a step-by-step guide
What counts as a job cost, and a six-step system to know what every job made before it’s over.
Free toolProfit margin and markup calculator
Margin and markup from cost and price, or the price to charge for a target margin.